Trust
Our product is credibility. This page is how we avoid selling it out.
Everything here exists to stop us doing the one thing that would destroy the company: letting a review be bought. It is written down, in public, so that it is harder for us to quietly change our minds later.
A review you can't trust is worth nothing to anyone — including the brand that paid for it.
The charter
Five rules we do not bend.
These are not aspirations. Each one has a mechanism behind it in the product, and a consequence attached when it is broken — by a creator or by a brand.
01
Every partnership is disclosed
Visible, in the creator's own language, where you cannot miss it
Not in the ninth hashtag, not behind “…more”. The label names the brand and it is part of the content component itself, so it survives into thumbnails, embeds and screenshots. A missing disclosure means the payment is held, the content comes down, and a strike is issued.
02
The verdict belongs to the creator
We pay for the work, not for the opinion
A brand supplies the product, the facts, the format and the claim boundaries. It does not supply the conclusion. Content can be rejected for a factual error, a format problem or a safety issue — never for being unfavourable, and a creator whose honest review is rejected is paid in full.
03
No fake anything
Zero tolerance, no warnings, no second chances
Bought followers, bot comments, reviews of products the creator never received, impersonation, recycled content passed off as first-hand experience, and synthetic personas presented as real people. Detection combines audience-quality checks, submission-pattern analysis and human review.
04
The audience is verified, not just counted
A listed reach must be real reach
Engagement authenticity, follower composition and account history are checked at signup and periodically after. Failing a re-check removes the verified badge until it is resolved. This is what lets a small, genuine audience be priced above a large, hollow one.
05
We publish our own numbers
Including the ones that embarrass us
Twice a year: accounts removed for fraud, disclosure violations found, disputes raised and how they resolved, and the percentage of payments that went out on the promised date. A trust platform that will not publish its own trust metrics is asking for exactly what it refuses to give.
The hard part
We pay for the work. Not for the verdict.
Brands give creators the product, the facts and the rules — never the conclusion. If a creator doesn't like something, they say so, and they are still paid in full. That single constraint is what makes everything else on this platform worth buying.
@your_handle
Skincare · Dhaka · Bangla
“The packaging is good. The seven-day claim is not.”
Enforcement
Both sides get policed.
A marketplace that only disciplines its supply side is not a marketplace, it is a labour broker. The table below is deliberately symmetrical.
What happens when a creator breaks the rules
Missing or inadequate disclosure: the content is pulled and payment held until it is corrected, with a warning; a repeat is a suspension. Bought engagement: immediate removal, forfeited pending payment, permanent ban. Reviewing a product that was never used: removal from the campaign, no payment, a strike. Missed deadlines affect your rating and, if repeated, your access to campaigns.
What happens when a brand breaks them
Demanding a false verdict: the creator is paid in full, the campaign is audited and the brand is warned, then suspended on repeat. Rejecting content solely for being unfavourable: the creator is paid in full and the brand is warned. Failing to fund a campaign: it is paused, and prepayment is required from then on. The rules cost brands something, on purpose — that cost is what the audience is actually buying.
Protections
Trust is not only what brands get from us.
The other half of a trustworthy marketplace is what the creator is guaranteed. These are commitments, not customer-service aspirations.
- Pre-funded campaigns. A brief only opens once its budget is with us, so a creator never chases money we do not hold.
- Published payment dates. A date, not “within 30–45 days”. Late payment is treated as a product failure, not an accounting delay.
- Time-boxed approvals. If a brand does not respond inside its window, the work approves automatically. Silence cannot be used to stall a payment.
- Capped revisions and defined usage rights. Both printed in the brief before anyone applies, and paid for separately if a brand wants more later.
- The right to decline. A creator may withdraw from a brief that asks for something they do not believe, without penalty, before delivery.
- A reason for every rejection, and a human to appeal to. No silent “not selected”. Disputes get a person, not a form.
Content ownership stays with the creator; brands receive a licence defined in the brief. Personal contact details are not exposed to the other side outside an active campaign, and audience data is used for matching and verification — never sold.
Work with us
Hold us to this.
If you see a piece of SheraBrand content without a disclosure, a brand pressuring a creator, or an audience that does not look real, tell us. We would rather hear it from you than read it later.